Although this is a drop from last năm (IU was 10th in 2014), she still is high ranked!
Forbes Celebrity 40 is determined bởi first taking the hàng đầu, đầu trang 100 most searched people of the năm (data provided bởi Nate) and ranking them based on 4 different measures:
1. Sales - estimated based on appearance fees, CF guarantees album sales, etc. + reported overseas income
2. Media exposure - number of apperances in the hàng đầu, đầu trang 3 newspapers, covers of 8 magazines, Ilgan Sports
3. ti vi exposure - CF model ranking and appearances on talk shows and variety shows
4. Professionalism - TV ratings for actors/MCs, total...
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