(Note: I first published this on LinkedIn. I thought fellow những người hâm mộ might enjoy it). Did bạn ever see a movie that bạn felt was speaking to bạn - one in which the character experienced something that bạn could relate to in your gut? hoặc maybe bạn heard the lyrics to a song that captured your personal heartbreak? hoặc maybe bạn saw a commercial for something bạn just had to have – as if someone had developed the solution to your very personal problem?
I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand hoặc a company...
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