"When it came time to make a promo clip for . . . Baby One thêm Time, Spears had to hiển thị that her Southern conviviality had its limits. Jive had hired on video director Joseph Khan, whose concept reached the storyboard stage before Spears spoke up. "They had this really bizarre video idea, this animated Power Ranger-y thing," she explains. "I said, `This is not right. If bạn want me to reach four-year-olds, then OK, but if bạn want me to reach my age group. . .' So I had this idea where we're in school and bored out of our minds, and we have Catholic uniforms on. And I said, `Why don't we have knee-highs and tie the shirts up to give it a little attitude?' -- so it wouldn't be boring and cheesy." The seventeen-year-old won the day, and the rest is chart history." April 15, 1999

"Britney had learned early in life through role người mẫu like Madonna that image was as important as the âm nhạc for mainstream success, though even Madonna's first video appearance wasn't as controversial as Britney's. JIVE had selected 'Baby One thêm Time' as the lead single, proposing an animated video with Britney as a không gian Rangers-type heroine. Britney was horrified: "I was freaking out. They were, like, really set on it. They were gonna do it. I was like, 'Y'all, Please. I do not want to be some Power Ranger and have my watch come out and kill somebody.' So I told them my idea." (Excerpt from the unofficial biography "Britney" (page 28), published in 2002)

"When Jeff [Fenster, A&R of Jive Records] heard the demo of "...Baby One thêm Time", he knew he had a hit record. But it wasn't until he saw the rough cut of the video that he knew he was going to sell MILLIONS of records. One video director pitched an idea with Transformers. This was against Jeff's policy. The first video should represent the ARTIST! And then Britney piped up. She had this idea. Of wearing a Catholic girl's school uniform. Of being impatient to get out of class and when the chuông, bell rings getting up and dancing in the HALL!"

"Her intuition perhaps saved her from stumbling on the âm nhạc video of “Baby One thêm Time” that would be the make-or-break test for her. When she saw the document describing the creative treatment planned for the video, which had her fighting with an animated monster, she simply said, “My audience won’t go for this.” According to manager Larry Rudolph, she mapped out what her audience would respond to right off the hàng đầu, đầu trang of her head: Britney tapping a pencil, waiting for the school chuông, bell to ring, and bam, the dancing begins. Lots of good looking kids. Very simple. No gimmicks. Spears and Rudolph called Jive President Barry Weiss and changed what was to be a video of her battling with an animated monster (at a cost of $800,000) into the idea she spun in less than five phút (with a price tag of $250,000)."

Britney also made a change to the video's planned wardrobe:
"And even on the set, as wardrobe production people tried to dress her for her video, she changed the wardrobe based on her own instincts – sparking the belly button fad that continues to rage."