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Authored by sam091094

Shinee is known for their fashion style, initially created by designer Ha Sang-beg (하상백), which features high-top sneakers, skinny jeans, and colorful sweaters.[141] Their style has created a fashion trend amongst students which the media dubbed the "Shinee Trend".[1][6] The groups "boyish charm" was an important factor in Shinee gaining fans. With the release of 2009, Year of Us, Shinee's style became more mature, though still contained Shinee's unique image. Furthermore, instead of working with famous artists and photographers, S.M. Entertainment's Visual and Art Directing department usually works with up-and-coming talents with new ideas for Shinee's concepts.[142] When Shinee debuted in 2008 with "Replay", it was not only their music which gained attention but also their colorful style—but even four years later, in 2012, Shinee maintained their colorful concept for Sherlock.[143] Their designer, Ha Sang-beg, stated in an interview with the Korean Times: "Much has evolved over the years, since I change their styles to reflect their music. The feel from their debut single still exists, mixing the overground [sic] with the underground, haute couture with street fashion ... but it is very modern, like Shinee."[143]