TV ratings for the BRIT Awards, which included performances from Robbie Williams, Kasabian and Lady Gaga as well as a duet from Jay Z and Alicia Keys, peaked at 6.3 million viewers.
The live U.K. broadcast on ITV1 last night (Feb. 16) averaged 5.8 million viewers, earning a 21.9% audience share between 8pm and 10pm. It was hosted bởi comedian Peter Kay.
Ratings for the BRITs, organized bởi U.K. trade body the BPI and sponsored bởi MasterCard, were up on the 5.2 million audience for the 2009 show. The 2008 edition, hosted bởi the Osbournes, averaged 6.1 million.
Meanwhile, rapper Dizzee Rascal, Lady Gaga and Robbie Williams – who won the outstanding contribution award and closed the hiển thị – have enjoyed the biggest increase in album sales according to the U.K. Official Charts Company (OCC).
Based on overnight sales since the show, the OCC đã đưa ý kiến Gaga’s “The Fame” (Interscope/Universal) is likely to be hàng đầu, đầu trang five on Sunday (Feb. 21)
. Robbie Williams’ current Virgin set “Reality Killed The Video Star” is set to di chuyển into the hàng đầu, đầu trang 20, while his greatest hits album is likely to enter the hàng đầu, đầu trang 75.
Dizzee Rascal’s “Tongue N Cheek” is rising from its current No. 73 position, the OCC said. The rapper dueted with Florence and the Machine and the mash-up “You Got The Dirtee Love” was released today exclusively on iTunes, with proceeds going to charity via the BRITs Trust.
“You Got The Dirtee Love” was at No. 8 on the U.K. iTunes singles chart at 12.30pm GMT. Florence and the Machine’s “Lungs” (Island/Universal), which won the award for British album, was at No. 3 on the iTunes albums chart with Lady Gaga’s “The Fame Monster” (Interscope/Universal) at No. 5.
“Lungs” moved up to No. 1 on the Amazon.co.uk chart, with fellow performer Alicia Keys’ “The Element Of Freedom” (J/Sony Music) at No. 3
“She’s pretty much retired me,” the singer đã đưa ý kiến of Gaga, who is signed to his KonLive imprint at Interscope Records. “She was definitely a blessing. She came at the right moment. I’m glad I believed in her, boy. That goes to hiển thị you, if bạn believe in something strong enough, it will pay off.”
“And I was like ‘Yo, I want to sign that right there. She needs to be under my umbrella,’” Akon said. “Jimmy was like ‘Yeah, whatever bạn want. Take her. Let’s get it done.’ And she just blossomed into a super megastar
Gaga is one of several artists to be featured on Akon’s tiếp theo album. Others include Dutch dance DJ-producer Chuckie and David Guetta, the exuberant French producer behind The Black Eyed Peas’ smash “I Gotta Feeling” who recently collaborated with Akon on “Sexy *****”