Emma Roberts Interview with Who What Wear 

PLUS EDITORIALS, STYLE TIPS, AND SHOPPING GUIDES

On the surface, this story starts with some King Kong–size Hollywood clichés. I’m meeting Emma Roberts in the garden of the Chateau Marmont on a sunny afternoon following her cover shoot for our Spring Issue. We’re sitting in a secluded corner, drinking Billecart-Salmon rosé champagne, and talking about fashion, parties, and hair color. (Roberts is a redhead at our meeting—a shade partially inspired by her aunt’s hair in

, which is Emma’s favorite Julia Roberts movie—but will dye it dark the next day for a role). You’d be forgiven for thinking this sounds like every piece you’ve read about a young actress, but you’d be wrong.

Even better: She gives good story. Her adoration for clever anecdotes, novel narratives, and sagas alike permeates all aspects of her life and helps explain why she’s endlessly interesting and always entertaining. When you take this adoration literally, it reveals so much about Roberts, like why she’s an unabashed bibliophile, as evidenced by her new venture, a digital book club and community called

It also explains why Roberts is a raconteur and always has a story worth sharing, like that time she was seated next to Drew Barrymore at a fashion show and nearly lost her mind. “I always try to keep my facial expressions in check, but I got so embarrassed when I sat next to Drew at the Coach show,” she says, referring to the brand’s Pre-Fall 17 reveal. “I’m the biggest Drew fan, so I looked at her and got so red; I was just in awe. My little sister, Grace, was there with me, and we just fangirled. I sat next to Drew at the next Coach show, and she was so personable and remembered me. I was glowing from that interaction.”

And of course there’s the storytelling Roberts does simply by getting dressed every day. Because here’s the thing: If fashion is a form of communication and self-expression—one that tells the world a story about who we are—then Roberts is not only completely fluent but in fact a masterful author drafting her own future best seller, one outfit at a time. That said, fashion fluency isn’t something you wake up with one morning. It’s much more considered, as Roberts learned at a very young age.

“Growing up—especially on the red carpet and doing photo shoots when I was so young—you’re put in all these different looks because everyone’s trying to find out who you are, and you’re trying to find out who you are,” Roberts says of these formative fashion lessons. “But now, I’m at the point where I think

What do I feel good in? What feels true to me?

She admits, of course, that it’s not always quite that easy. One of the byproducts of being a young, successful, fashion-loving actress is knowing that if you’re in public, you’re probably on camera. And as anyone who’s ever taken a selfie knows, you can feel great in an outfit but dislike the story it tells in photos. Take Roberts’s relationship with bohemian dresses, for example. “I don’t do well with anything voluminous,” she says. “In my mind I do, and I’ll feel very confident, but then I see photos and it doesn’t look cute, which is something I unfortunately have to worry about. So when I have people over, I might wear something that’s not necessarily great in pictures, but I can enjoy it because I’m not leaving the house.”

The flip side of this is dressing for work, which means both on the red carpet and on set. When getting into character, Roberts makes mood boards using clippings from her magazines. “I probably buy 30 magazines a month, and I make a collage of everything that I love,” she says. “I have this huge bin with all my cutouts, so when I’m doing a new role, I’ll go through my cutouts and find stuff that inspires me for it. I always create mood boards like that for fashion and hair and makeup because it gets me in the zone, and it’s meditative as well. Then I’ll create a bookshelf for my character, also.” The bookshelf is simple, perhaps four of five titles she picks up at Book Soup in West Hollywood, and selected with her character in mind.

In addition to using mood boards and books to help her understand her characters’ stories, Roberts is starting to actively play a role in developing them, too. Starting with next year’s

, she’s taking on the role of executive producer for the first time ever, which includes helping to cast a key role (Patrick Gibson, whose work Roberts noticed in

) and collaborating on her own wardrobe for the film. “I went into my closet, and I found all these things that I had never worn but loved and hadn’t wanted to get rid of,” she says. “They were such great pieces, but they weren’t me. So I put them all in the movie and wore them as my character.”

Having a “character” in mind is another tactic Roberts and her stylists—sisters

—use when creating red carpet looks. “If people overheard us, they would think that we were crazy,” Roberts laughs. “We’ll come up with a story—

You’re a little Victorian doll baby meets Southern belle in the bayou

—or talk about ‘moments’ we want to have, like the suit moment at the Chloé show.” Of course, even the best-laid outfit plans sometimes benefit from an impulsive addition, like the

Roberts picked up in Paris. “Normally I don’t wear round glasses like that, but it changed the look in such a cool way,” Roberts says. “Those are the best moments—when I’m walking out the door and just grab something at the last minute, or put on a swipe of lipstick or throw my hair up—because it’s genuine.”

While Roberts is all about an authentic moment, her life is also filled with over-the-top occurrences, the sort that out of anyone else’s mouth would seem like a tall tale. Consider the fact that she’s a regular attendee of fashion’s biggest night—the Met Gala, a party that looks flawless from the outside. “In my wildest dreams, as a kid reading

, I never thought I would be at the Met!” she says. But Roberts has rarely experienced the evening without a few bumps in the road, admitting that the event can be more stressful than even the Oscars.

“The Met is more pressure. It’s always daunting—just the arrival is so grand,” Roberts says, referring to the imposing set of stairs the attendees must climb. The fact that she’s had a fashion emergency or two en route to the party doesn’t help, either. “Every year I feel like something breaks,” she says. “Two years ago my belt broke, so we had to stop and get a new belt on the way. One year my strap broke. There’s always a wardrobe malfunction and the car ride is so long because of traffic, and I’m always lying in some weird way to not wrinkle my outfit. But I love going to the Met.”

As for Roberts’s non-fashion storytelling prospects, it’s safe to say her next chapters are going to be ambitious and interesting. She’s particularly inspired by women like Reese Witherspoon and Brit Marling, who both act and produce projects. “My dream girl to work with is Brit Marling,” Roberts says. “I just think she’s so smart, and

is one of the most original shows I’ve seen in forever. And someone like Reese Witherspoon, who’s producing so many things … I love seeing all these beautiful, powerful, smart women stepping behind the camera or into other creative roles.”

but, in service of director David Fincher’s vision, didn’t take the film’s coveted lead role—Roberts wants to honor the story, first and foremost. “It’s more important to make the movie right, even if that means someone else being in it and me being behind the camera,” she says.

That sentiment really speaks to where Roberts is right now in her life, and her perspective after 17 years in the entertainment industry. “I’m so happy and grateful I still get to act and do movies and TV, but I’m realizing it’s important to have other interests and other things that make you happy,” she says. “I’m finding a sense of self not just in front of the camera, which is a very nice feeling. I don’t know about directing—I admire directors so much, but that’s not something I’m quite ready to do—but I would love to write and love to produce more. I’m really passionate about what we’re doing with Belletrist because I love the idea of finding things that people don’t know about and introducing them, like what you guys do with Who What Wear.”

It’s a brave and bold move, to be an actress turned entrepreneur who’s giving something old-fashioned—books—a modern twist through social media, namely creating a digital community for fellow bookworms. And coupled with her new executive-producer skills and beloved acting abilities, it’s setting the star up for some very intriguing next steps. Whatever the future holds for Roberts’s story, one thing’s for certain: It’s going to be a page-turner.

“I’m realizing that I am finding a sense of self not just in front of the camera, which is a very nice feeling.”

This season, the brighter the color, the better. Mix and match multiple bold hues for an overall look that reads forward and energized.

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The athleisure trend has reached new heights with hoodies, leggings, and footwear styles that push the envelope. It has already become a top cool-girl trend of the year, so we recommend testing out the sporty look immediately.

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The Good Knight Pleated Silk-Satin Flared Pants

Pantsuits, skirts, separates, you name it—S/S 17 will be the season of top-notch tailoring. The best part is you can wear this trend on the weekend, but it will also make dressing for work a breeze.

Fashion and practicality don’t always go hand-in-hand, but Veronika Heilbrunner will convince you that they should. Get to know the German editor, street style star, and insider who has a fresh perspective to share.

It’s hard to miss Veronika Heilbrunner at fashion week. While, yes, the Berlin-based editor, stylist, and co-founder of Hey Woman! will be the first to admit that she’s quite tall, anyone who’s been paying attention to her ubiquitous street style shots knows that height has little to do with her appeal in the fashion world. It’s all about her attitude, which we can confirm is cool and downright refreshing.



“I’m very German,” Heilbrunner drops in when speaking about her personal style. “I take these romantic pieces, and then I make them practical with a sock or a boot or something.” And we instantly know exactly what she’s referring to. After all, so many of her outfits that we’ve saved, pinned, and copied in the past few years have a similar elegant-meets-everyday vibe. She effortlessly sports sneakers with Valentino, and she layers jeans and a tee under a lamé gown without hesitation. Is it unexpected? Yes. But pragmatic? Always.



Even when it comes to shopping, Heilbrunner keeps it simple. “I don’t really believe that you need a hundred different brands in your closet,” she tells us, claiming there are only about 10 to 15 she swears by. Of course, as a true lover of fashion, she assures us she’s in the know—we can refer to her website to be sure—but she’s not quick to buy into every passing fad. “Something new has to be really convincing until I decide I want to have it in my closet. All of the things that I wear, they kind of become a part of me, and I don’t want to wear something that’s always luxury. I want something that’s always cool or always quality. I think that’s very important.”



Heilbrunner’s philosophy doesn’t only apply to her closet either—it’s something you can see across all her work, especially on Hey Woman! In a content-saturated world, “it’s all about authenticity,” she says of her site, which only publishes one story per day. Topics include fashion but also wellness, food, and other aspects of life. “We want quality rather than quantity. … We might have a smaller audience, but it’s an audience that really appreciates that special approach.”



Furthermore, Heilbrunner says the editorial team seeks out experts and role models within different fields to help give her community something unique. Naturally when it comes to fashion, she’s easily a top resource. Just don’t expect her to pander to any one trend or set too many rules when it comes to style. “It’s a little over with those big movements,” she says. “I think it’s more and more about identities and about finding your way.”

All of the things that I wear, they kind of become a part of me.

From her go-to white sneakers to the sunglasses she can’t stop telling her friends about, model and entrepreneur Miranda Kerr shared her spring fashion essentials with us. Shop Kerr’s favorite styles now.

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This A-line skirt looks effortless teamed with a simple T-shirt. Plus, I love fashion that has a cause.

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I love this bag. It's a cute shape and great for spring/summer.

She may come from a notable family, but Selah Marley is setting out to claim her place in the world. Meet the teen and up-and-coming model who’s already charmed the likes of Karl Lagerfeld and Kanye West.

In the past year, model Selah Marley has added Miu Miu, Chanel, Ivy Park, and Yeezy to her résumé. Oh, and high school graduate. But if the 18-year-old’s name isn’t a household one yet—Marley shares her surname with her father, Rohan Marley, and quite a striking resemblance to her mother, Lauryn Hill—it soon will be.

But as we found out, there’s much more to her talents than helping create amazing photographs. Be it in fashion, music, or social awareness, Marley’s not only shaping up to be the next It girl but also helping define her generation.

"Simply having the freedom to express yourself as you please is so liberating."

“Social media has blessed us with the ability to have a voice. Simply having the freedom to express yourself as you please is so liberating. Right now, I’m really inspired by

. I admire how she uses her platform to voice issues that are important to her and how she is uninhibitedly herself.”

. It was my first-ever editorial, and I’d really over-prepared for that one. My mom helped me out big time. I got my hair done the night before, and we even picked out clothes from my wardrobe that we brought to set just in case. I’ve kind of just learned how the industry works. I’m not an expert because I try to stay a little out of the loop, but I’m gaining an understanding about the way this world operates.”

“When I model, I completely forget about the clothes, the hair, and the makeup, and I try to embody all of myself into something to be captured. It’s a little bit hard to explain, but I really enjoy seeing the result of the images. It’s quite fun because it’s almost like I get to be a different person every time, and yet I’m always me. As for fashion, I truly just love styling. Any time I see dope clothes, I get super excited, and that just exhilarates me.”

“Music is truly a part of me, so whether I’m making a playlist or a song, there’s always some musical activity going on in my mind.”

“I’d like to shine a light on the abundance of young artists out here who are really doing their thing, so I would really love to connect and collaborate with more of my generation.”

“Within the next year, I’ll be continuing to establish myself and expand on who I am. I am in the beginning stages of a project I’m not yet ready to disclose, but it will really be the purest expression of myself that I have yet to share with the world.”

Attico is designing the shoes everyone cares about right now. This linen-and-croc combination is perfection.

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Effortless in her beauty and seemingly unfazed by her growing star power, Australian model Shanina Shaik (you might recognize her from the runways of Chanel and Tom Ford) test-drives three spring beauty trends fit for a night out.

Ana Khouri x Narciso Rodriguez earrings ($3200 each)

“It’s really important to just be conscious and believe in yourself.”

“Beauty is looking after yourself and taking care of your body, but it’s also doing things you love.”