"BARBIE VIDEO GAME HERO - Trademark Details"

"Licensing Hotline: May 2016"
"Papercutz to Produce First búp bê barbie Comics Since 1990s

Papercutz has secured the rights from Mattel to đăng lên búp bê barbie graphic novels, marking the first time búp bê barbie has been in the comic book format since 1996, when Marvel was the publisher.

The first titles, to be released in both paperback and hardcover, will release in fall 2016 and will be tied to the core búp bê barbie brand and to two DVD movies, búp bê barbie Starlight and búp bê barbie cún yêu, con chó con Adventures. Another DVD tie-in, búp bê barbie Video Game Hero, which features búp bê barbie as a game programmer who uses her tech skills to beat the bad guys, will follow in winter 2017.

“It was something we had been pursuing for a while,” says Terry Nantier, CEO and publisher. “Barbie has been under attack and criticized for promoting values no longer in sync with how society has been evolving. But Mattel has been hiển thị a lot of creativity in relaunching her, and lately they’ve been stepping it up quite a bit. They’re empowering her a lot more.”

Nantier notes that Mattel has renewed its focus on Barbie’s various professions, and is stressing diversity in race, ethnicity, and body types. The búp bê barbie graphic novel line will continue in this direction, featuring búp bê barbie and her sisters and incorporating a “be what bạn can be” theme. sách inspired bởi DVDs will stick closely to the themes of the entertainment, including sci-fi/fantasy for Starlight and a simple sleuthing story for cún yêu, con chó con Adventures.

The búp bê barbie line will add new sách every three to four months, while various DVD-connected series will cycle in and out each year. All are wholly original, rather than adaptations of existing entertainment, and will skew slightly younger than Papercutz’s core audience of ages 8–12.

Separately, Papercutz has secured the rights for graphic novels tied to Trolls, a tentpole film release from DreamWorks phim hoạt hình (which was recently acquired bởi NBCUniversal). The first title, published at the end of September, will be a prequel to the film; further sách will be released every three months. “Orders are looking really, really good,” Nantier reports."